Glossary
Frequently Searched Terms:
A
A
Advertiser
In affiliate marketing, an advertiser is either a company, organization or person that provides a product or a service and uses third-party publishers, known as...
B
B
Backlink
A backlink refers to a hyperlink that connects one website unto another. In affiliate marketing and SEO (search engine optimization), backlinks work as digital endorsements...
C
C
Content Farm
A content farm refers to a site or group of sites that create a large volume of cheap, low-quality content with the aim of getting...
D
D
Daily Budget
In affiliate marketing, a daily budget refers to a cap one sets for campaign spending over the course of 24 hours. It helps manage the...
E
E
E-Commerce
We understand E-commerce as doing transactions of product or service over the internet. The transactions or dealings are carried out using different mediums such as...
F
F
Fired Pixel
What is a fired pixel? A fired pixel is a piece of code that turns on, or “fires”, in response to user activity on a...
G
G
Geo-targeting
What is Geo-targeting? Geo-targeting is classified as a digital marketing technique that uses a customer’s physical location to deliver personalized content, advertisements, or affiliate offers....
H
H
Hyperlink
What is a Hyperlink? A hyperlink, or link for short, is an element that can be clicked on a webpage or a document that routes...
I
I
Impression
What is an Impression in Affiliate Marketing? In affiliate marketing, an impression means displaying an advertisement or an affiliate link on a user’s screen. It...
J
J
Joint Venture
What is a Joint Venture? In affiliate marketing, and broader terms of strategy business, a joint venture is a formal cooperation of two or more...
L
L
Last Click Attribution
What Is Last Click Attribution? Last click attribution is a model applied in affiliate marketing and digital analytics that allocates 100% of the credit to...
M
M
Manual Approval
What Is Manual Approval? Affiliate marketing manual approval is when an applicant’s profile is separately checked, and either approved or disapproved by the program owner,...
N
N
Negative Keywords
What Are Negative Keywords? Negative keywords are an essential component in digital advertising, especially to affiliate marketers looking to filter off unwanted traffic. As opposed...
O
O
Off-Page SEO
What is Off-page SEO? Off-page SEO encompasses everything done externally to your website that impacts your rankings within search engine results. While on-page SEO concentrates...
P
P
Page Authority (PA)
What Is Page Authority (PA)? The Moz company developed PA, or Page Authority, as a predictive metric to estimate the ranking potential of a specific...
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