Glossary
Frequently Searched Terms:
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301 Redirect
What is a 301 Redirect? A 301 redirect is an example of a permanent redirect from one URL to another. It functions similarly to a...
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Above the Fold
When customers enter a webpage, the first thing they see without scrolling or doing any activity is called above the fold. It is very important...
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Advertiser
In affiliate marketing, an advertiser is either a company, organization or person that provides a product or a service and uses third-party publishers, known as...
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Adware
What is Adware? Adware refers to software designed to display advertisements on a user’s device, typically to generate revenue for the software developer. It often...
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Affiliate
What is an Affiliate? An affiliate is someone, be it a person or a business, who shares someone else’s products or services and earns a...
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Affiliate Agreement
An affiliate agreement is an official handshake captured in writing. It’s the point where an online seller, often called the merchant, outlines exactly what a...
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Affiliate Payout
What Is an Affiliate Payout? An affiliate payout refers to the amount of money an affiliate marketer receives for generating a predefined result for an...
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Affiliate Software
What is affiliate software? Affiliate software is a digital platform that helps companies run, track, and improve their affiliate marketing programs. It functions as the...
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Affiliate Tracking
Affiliate tracking is the core technology that powers affiliate marketing programs. It monitors, records, and attributes actions taken by users who arrive through affiliate links,...
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Alt text
Alt text, short for “alternative text,” is a written description placed inside the HTML alt attribute of an image element. In simple terms, it gives...
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Anchor Text
What is Anchor Text? Anchor text is the clickable, visible set of words in a hyperlink that connects one webpage or resource to another. It...
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Anchor Text
What is Anchor Text? Anchor text refers to the clickable words or phrases in a hyperlink that connect one webpage to another. It is typically...
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API
What is an API? An API (short for Application Programming Interface) works like a digital handshake that lets software applications share data and services in...
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Article Marketing
Marketing your articles means creating and sharing articles for educational and promotional purposes. This can include promoting a business, website, product, or service. It can...
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Backlink
A backlink refers to a hyperlink that connects one website unto another. In affiliate marketing and SEO (search engine optimization), backlinks work as digital endorsements...
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Banner
What is a Banner? A banner is basically a graphic ad you see on websites and social feeds, made to showcase a product, service, or...
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Blacklist
What is a Blacklist in Affiliate Marketing? Inside the world of affiliate marketing, a blacklist is simply a rundown of affiliates, publishers, web domains, IP...
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Bookmarking
What Is Bookmarking? Bookmarking is the process of saving a web page’s address so that it can be quickly revisited later without searching for it...
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Brand Awareness
What is Brand Awareness? Brand awareness refers to the extent to which consumers recognize and recall a specific brand, its name, logo, slogan, or products....
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Brand Reputation
What is Brand Reputation Brand reputation is the collective perception and emotional response that people have toward a company or its products. It is not...
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Bum Marketing
What is Bum Marketing? Bum marketing is a budget-friendly way to do affiliate marketing by leveraging free online spaces to get the word out about...
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CC-Submit (Credit Card Submit)
What is CC-Submit? CC-submit (Credit Card Submit) is a conversion model in affiliate marketing and performance marketing where a conversion is recorded after a user...
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Chargeback
What Is a Chargeback? A chargeback is simply a banks way of pulling a purchase in reverse. Picture a customer spotting a suspicious line on...
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Click Attribution
What is Click Attribution? Click attribution refers to the analytical process of identifying which specific clicks or interactions in a user’s journey contribute to a...
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Click Fraud
What is click fraud Click fraud is a deceptive activity that happens when people or automated systems click on digital ads with no real interest...
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Click Through
What is Click Through? Click through is the action that occurs when a user selects a digital link, such as a banner ad, button, or...
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Commission
What is commission? In affiliate marketing, the commission is what the affiliate earns when they trigger a specific action requested by the merchant. That action...
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Commission
Commission is a performance-based payment made to a person or organization for producing a measurable commercial result. In most business settings, it means compensation directly...
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Consumer Perception
What is Consumer Perception? Consumer perception refers to the way individuals interpret, understand, and emotionally respond to a brand, product, or service. It’s the mental...
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Content Farm
A content farm refers to a site or group of sites that create a large volume of cheap, low-quality content with the aim of getting...
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Contextual Links
A contextual link is a hyperlink placed directly inside the main body of a webpage’s content, positioned so it fits the meaning, topic, and flow...
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Conversion Rate
What Is Conversion Rate? Conversion rate in affiliate marketing measures how many visitors go on to complete a targeted action, shown as a percentage of...
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Daily Budget
In affiliate marketing, a daily budget refers to a cap one sets for campaign spending over the course of 24 hours. It helps manage the...
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Dayparting
What is Dayparting? Dayparting is a campaign optimization method that controls when ads, offers, traffic routes, lead flows, or marketing automations are active based on...
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Deep Linking
What Is Deep Linking? Deep linking lets a user jump from an email, social update, or ad directly into the guts of a website or...
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Demand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software system that allows advertisers to buy digital ad inventory programmatically across multiple publishers and exchanges from one place....
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Direct Billing Flow
What is Direct Billing Flow? Direct billing flow is the mobile payment flow that allows the user to buy a digital product or a subscription...
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Direct Buy
What is Direct Buy? Direct buy is when advertisers snap up ad space or traffic straight from a website or media owner, skipping over ad...
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Disclosure
Disclosure in performance marketing and digital advertising is about clearly stating when there’s a material connection behind promotional content. That connection could be a financial...
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Domain Authority
What is Domain Authority? Domain authority (commonly shortened to DA) serves as an indicative measure of how a website might rank in search engine results...
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E-Commerce
We understand E-commerce as doing transactions of products or services over the internet. The transactions or dealings are carried out using different media such as...
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Earnings Per Click (EPC)
What is Earnings per Click (EPC)? Earnings per click, usually shortened to EPC, give affiliates a rough idea of how much money lands in their...
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Email Marketing
What is Email Marketing? Email marketing is a way to reach out to people, either prospective customers or those who’ve already bought from you, by...
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Feeder Sites
What Are Feeder Sites? Feeder sites are supplementary web pages intentionally built to strengthen a principal domain by directing traffic, generating backlinks, and reinforcing topical...
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Fired Pixel
What is a fired pixel? A fired pixel is a piece of code that turns on, or “fires”, in response to user activity on a...
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Footer
What is a Footer? The footer sits at the very bottom of each web page, showing up like a familiar welcome mat no matter where...
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Frequency Capping
What Is Frequency Capping? Frequency capping is a control setting in digital advertising that limits how many times a particular ad is shown to the...
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Geo-targeting
What is Geo-targeting? Geo-targeting is classified as a digital marketing technique that uses a customer’s physical location to deliver personalized content, advertisements, or affiliate offers....
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High-Ticket Affiliate Program
What is a High-Ticket Affiliate Program? A high-ticket affiliate program lets you earn money by promoting pricey goods instead of common trinkets. It parks in...
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Hit
What is a Hit in Affiliate Marketing? In affiliate marketing, the word hit describes each request sent to a web server, any time a browser...
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Hyperlink
What is a Hyperlink? A hyperlink, or link for short, is an element that can be clicked on a webpage or a document that routes...
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iGaming
What is iGaming? iGaming is the online gambling industry category that includes digital casino games, sports betting, poker, bingo, lottery-style products, live casino experiences, and...
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Impression
What is an Impression in Affiliate Marketing? In affiliate marketing, an impression means displaying an advertisement or an affiliate link on a user’s screen. It...
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Indexing
What is Indexing? Indexing is the choreography behind the stage: the method by which search engines gather, tidy, and safeguard the contents of the web....
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Influencer Partnership
What is an Influencer Partnership? An influencer partnership is, at its heart, a collaborative arrangement between a brand and someone whose opinions and lifestyle sway...
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Internal Linking
What is Internal Linking? Internal linking is when you add a hyperlink from one page on your website to another page on the same domain....
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Joint Venture
What is a Joint Venture? In affiliate marketing, and broader terms of strategy business, a joint venture is a formal cooperation of two or more...
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Landing Page
What is a Landing Page? Think of a landing page as the welcome mat for a specific offer. It’s not cluttered like a homepage, packed...
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Last Click Attribution
What Is Last Click Attribution? Last click attribution is a model applied in affiliate marketing and digital analytics that allocates 100% of the credit to...
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Lead
What is a Lead? In the affiliate marketing space, the term “lead” describes an individual who has shown interest in an advertised offer by completing...
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Link Juice
What is Link Juice? Link juice is an informal SEO term that describes how value, authority, and trust signals move from one page to another...
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Manual Approval
What Is Manual Approval? Affiliate marketing manual approval is when an applicant’s profile is separately checked, and either approved or disapproved by the program owner,...
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Master Resale Rights (MRR): What You Need to Know
What is master resale rights (MRR)? Master Resale Rights (MRR) is a digital product licensing model that allows a buyer to resell a product and,...
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Meta Description
What is a meta description? A meta description is a short HTML summary that explains what a webpage is about. In search engine results, it...
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Meta Refresh Redirect
What is a Meta Refresh Redirect? A meta refresh redirect is a client-side redirection method that instructs a browser to automatically load a different URL...
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Meta Tags
Meta tags are placed within the <head> section of a web document. Theyappearshow up in the visible part of the page, but they quietly shape...
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Meta Title
What is a Meta Title? Meta titles, also known as title tags, are somewhat like, and quite often confused with, book titles. Within the book...
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Micro Conversions
Micro conversions are specific actions a user takes that show movement towards a larger business goal, but are not the goal on their own. In...
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Mininets
In online performance-driven ecosystems, Mininets has two definitions that are separate but connected, depending on which field of expertise the term is used. In the...
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Money Page
What is a Money Page? A money page is a page on a website that exists for one clear reason – to generate revenue. When...
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Negative Keywords
What Are Negative Keywords? Negative keywords are an essential component in digital advertising, especially to affiliate marketers looking to filter off unwanted traffic. As opposed...
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Niche Marketing
What is Niche Marketing? Niche marketing is really about putting the spotlight on a small, well-defined corner of the overall market. Rather than blasting the...
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Nutra Vertical
What is Nutra Vertical? Nutra vertical is a category of affiliate marketing and performance marketing offers focused on nutraceutical, health, wellness, beauty, supplement, personal care,...
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Off-Page SEO
What is Off-page SEO? Off-page SEO encompasses everything done externally to your website that impacts your rankings within search engine results. While on-page SEO concentrates...
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One-Way Links
What Are One-Way Links? A one-way link is simply a hyperlink that points from one site to another without the second site sending a link...
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Optimization
Making adjustments to a process, structure, or system to achieve a specified goal in a more effective or efficient way is known as optimization. In...
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Page Authority (PA)
What Is Page Authority (PA)? Page Authority (PA) is an SEO metric created by MOZ to estimate how well a particular webpage would rank in...
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PageRank
What is PageRank? PageRank is a link-based authority evaluation system that estimates how much value a web page holds within the global structure of the...
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Pay Bump
What is a pay bump? A pay bump is used to describe an increase in a commission payment for sales, leads, signups, deposits, or other...
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Pay Per Lead
What is the definition of Pay Per Lead? In a Pay Per Lead (PPL) marketing model, an advertiser (buyer) pays a partner (publisher, affiliate, lead-generation...
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Pay Per Sale (PPS)
What is Pay Per Sale (PPS)? Pay Per Sale (PPS) – sometimes called Cost Per Sale, or CPS – is an affiliate-marketing setup in which...
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Payment Threshold
In affiliate marketing, a payment threshold refers to the minimum amount, as determined by each program, that an affiliate must earn to get paid out....
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Pinging (SEO)
What is Pinging (SEO)? Pinging in SEO is a technical signal used to notify search engines and related services that a page has been published...
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Positive Pay
What is Positive Pay? Positive Pay is a bank-managed fraud-prevention system that screens your outgoing payments against a dataset you control. I see it as...
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Privacy Policy
What is a Privacy Policy? A Privacy Policy is a clear statement of how you handle visitor data. It tells users what personal information you...
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Profit Margin
What is Profit Margin? Profit margin is used to find the amount of revenue that remains from a company’s total revenue after some costs are...
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Quality Score
What Is Quality Score? Quality Score is a metric created by Google Ads. It measures the effectiveness and relevance of your paid search campaigns. While...
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Raw Clicks
What Are Raw Clicks? Raw clicks are the total count of clicks on an affiliate link with no provisioning for unique users who may have...
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Real-Time Bidding (RTB)
What is Real-Time Bidding (RTB)? Real-Time Bidding, usually shortened to RTB, is a technology-driven way to buy digital advertising impressions through instant auctions. Every time...
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Reciprocal Links
A reciprocal link is when two websites link to each other. One website will have a hyperlink to the other website and vice versa. This...
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Redirect
What is a Redirect? A redirect is the behind-the-scenes instruction that takes someone from one web address to another. When you click a link and...
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Related Affiliate
A related affiliate is a publisher, creator, educator, media brand, community manager, or niche website that exposes the audience to products or services relevant to...
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Resell Rights
Resell Rights are a licensing arrangement in which a person or company obtains legal permission to buy a product and then sell it to end...
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Residual Earnings
What are Residual Earnings? Residual earnings are commissions that keep showing up after the original work is done. You do the upfront push once –...
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Rich Site Summary (RSS)
What is Rich Site Summary (RSS)? Rich Site Summary, or RSS, is a machine-readable feed format that distributes fresh content without forcing anyone to visit...
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ROI
What is ROI in Affiliate Marketing? Return on Investment (ROI) is the go-to metric for gauging campaign profitability within the affiliate marketing realm. By pitting...
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RON – Run-of-Network
What is RON? Run-of-Network (RON) is an advertising model where your ads are pushed across an entire inventory pool managed by a single ad network....
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Root Domain
What is a Root Domain? A root domain is the highest practical level of a website’s address that a person or business actually owns and...
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SEO Affiliate
What is an SEO Affiliate? An SEO affiliate is a digital marketer who earns commission by attracting free traffic from search engines rather than by...
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SEO Spiders
What are SEO spiders? SEO spiders or search engine bots and crawlers are software applications that roam the web to gather information required by search...
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SERP
What is a SERP? A Search Engine Results Page (SERP) is the page that shows up after searching a query in Google, Bing, or DuckDuckGo....
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Shadow Domains
What are shadow domains? Shadow domains sit in the darker corners of the digital world, imitating your brand, stealing your visibility, and siphoning traffic you...
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Silo Content
Silo content is a strategy for organizing web page content into specific groups so that pages that are closely related reinforce one another semantically, structurally,...
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Sitemap
A sitemap is a document that lists all the pages and resources on a website and how they’re related to each other. This helps search...
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Smartlink
What is Smartlink? A Smartlink is an automated affiliate tracking link. As opposed to a one-size-fits-all approach to an affiliate offer, Smartlinks harness logic to...
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Split Test
In essence, a split test looks at the relationship between segments of a population and a digital asset in order to determine how this relationship...
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Strength of Competition (SOC)
Strength of Competition, or SOC, is a metric used in affiliate marketing and SEO to describe how hard it is to compete for visibility around...
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Subdomain
What is a Subdomain? A subdomain is a designated branch of a parent domain, functioning as an independent environment with its own content, structure, and...
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Super affiliate
A super affiliate is an affiliate marketer who drives a disproportionately large share of measurable results inside an affiliate program. We’re talking about approved sales,...
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Supply Side Platform (SSP)
What Is a Supply Side Platform? SSP stands for Supply Side Platform. SSP makes it easy for publishers to sell ad space by automating processes....
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Sweepstakes Marketing
Sweepstakes marketing is a promotion model where people enter for a chance to win a prize, and winners are selected randomly. No skill, no judging,...
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Syndication
Syndication is the organized sharing of existing material from a primary source across various other outlets. This can include the reposting of articles, videos, and...
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Targeted Marketing
What is Targeted Marketing? As a specialized strategy, targeted marketing focuses on the specific groups of potential customers who are most likely to interact with...
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Text Link
A text link is a hyperlinked group of words or a phrase within a text that directs the reader to another webpage, document, online offer,...
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Token
In digital ads, an affiliate marketing environment, and digital marketing, a token acts as a unique identifier assigned to a URL, script, or field and...
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Top-Level Domain (TLD)
What is a Top-Level Domain (TLD)? A Top-Level Domain (TLD) is the final segment of a domain name – the part that follows the last...
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Tracker
The tracker is a technology used in performance marketing and digital advertising that captures, categorizes, attributes, and assesses measurable interactions that take place in a...
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Unattached Affiliate
What is an Unattached Affiliate? An unattached affiliate is an affiliate marketer that promotes products or services they do not possess any personal experience, authority,...
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Unique User
What is a Unique User? A unique user is a single individual counted once within a defined time period, no matter how many times they...
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Verified Opt-In
What is Verified Opt-In? Verified opt-in is a term used in email marketing to refer to an additional step needed to join a mailing list....
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Vertical
What is a Vertical in Affiliate Marketing? In affiliate marketing, the term vertical describes a distinct niche or industry segment that promoters focus their efforts...
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Video Marketing
What is video marketing? Video marketing is the promotion of content via video. It allows marketers to reach audiences with particular interests through various digital...
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Viral Marketing
What is Viral Marketing? Viral marketing is a promotional method built around creating content that spreads rapidly from person to person through digital channels. Its...
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Web Hosting
What is Web Hosting? By using web hosting services, individuals and businesses are able to make their sites reachable on the internet. With the advancement...
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Webmaster Tools
Webmaster Tools gives website administrators information about the relationship between their website and search engines and the digital framework. These tools provide information on how...
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White Hat SEO
What is White Hat SEO? White Hat SEO is the practice of improving a site’s search visibility by following search engine guidelines and building pages...
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White Label
What is White Label? White label describes a setup where one firm takes someone else’s product or service, slaps its logo on it, and sells...
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XML (Extensible Markup Language)
What is XML? The Extensible Markup Language (XML) is an example of a markup language that is extensively used for marking off formatted information, for...
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