Campaign Management & Strategy
Frequently Searched Terms:
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Affiliate Agreement
An affiliate agreement is an official handshake captured in writing. It’s the point where an online seller, often called the merchant, outlines exactly what a...
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Joint Venture
What is a Joint Venture? In affiliate marketing, and broader terms of strategy business, a joint venture is a formal cooperation of two or more...
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Last Click Attribution
What Is Last Click Attribution? Last click attribution is a model applied in affiliate marketing and digital analytics that allocates 100% of the credit to...
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