SEO & Traffic

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What is a 301 Redirect? A 301 redirect is an example of a permanent redirect from one URL to another. It functions similarly to a...
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What is Anchor Text? Anchor text is the clickable, visible set of words in a hyperlink that connects one webpage or resource to another. It...
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A backlink refers to a hyperlink that connects one website unto another. In affiliate marketing and SEO (search engine optimization), backlinks work as digital endorsements...
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A content farm refers to a site or group of sites that create a large volume of cheap, low-quality content with the aim of getting...
What Is Conversion Rate? Conversion rate in affiliate marketing measures how many visitors go on to complete a targeted action, shown as a percentage of...
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What Is Deep Linking? Deep linking lets a user jump from an email, social update, or ad directly into the guts of a website or...
What is Domain Authority? Domain authority (commonly shortened to DA) serves as an indicative measure of how a website might rank in search engine results...
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What Are Feeder Sites? Feeder sites are supplementary web pages intentionally built to strengthen a principal domain by directing traffic, generating backlinks, and reinforcing topical...
What is a fired pixel? A fired pixel is a piece of code that turns on, or “fires”, in response to user activity on a...
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What is Geo-targeting? Geo-targeting is classified as a digital marketing technique that uses a customer’s physical location to deliver personalized content, advertisements, or affiliate offers....
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What is a Hyperlink? A hyperlink, or link for short, is an element that can be clicked on a webpage or a document that routes...
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What is an Impression in Affiliate Marketing? In affiliate marketing, an impression means displaying an advertisement or an affiliate link on a user’s screen. It...
What is Internal Linking? Internal linking is when you add a hyperlink from one page on your website to another page on the same domain....
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What Is Manual Approval? Affiliate marketing manual approval is when an applicant’s profile is separately checked, and either approved or disapproved by the program owner,...
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What Are Negative Keywords? Negative keywords are an essential component in digital advertising, especially to affiliate marketers looking to filter off unwanted traffic. As opposed...
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What is Off-page SEO? Off-page SEO encompasses everything done externally to your website that impacts your rankings within search engine results. While on-page SEO concentrates...
What Are One-Way Links? A one-way link is simply a hyperlink that points from one site to another without the second site sending a link...
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What Is Page Authority (PA)? Page Authority (PA) is an SEO metric created by MOZ to estimate how well a particular webpage would rank in...
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What Is Quality Score? Quality Score is a metric created by Google Ads. It measures the effectiveness and relevance of your paid search campaigns. While...
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What Are Raw Clicks? Raw clicks are the total count of clicks on an affiliate link with no provisioning for unique users who may have...
What is a Redirect? A redirect is the behind-the-scenes instruction that takes someone from one web address to another. When you click a link and...
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What is a SERP? A Search Engine Results Page (SERP) is the page that shows up after searching a query in Google, Bing, or DuckDuckGo....
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What is Traffic in Affiliate Marketing? In affiliate marketing, traffic simply means the stream of people who show up on a page after clicking a...
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What is Web Hosting? By using web hosting services, individuals and businesses are able to make their sites reachable on the internet. With the advancement...

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