Campaign Management & Strategy
Frequently Searched Terms:
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Affiliate Agreement
An affiliate agreement is an official handshake captured in writing. It’s the point where an online seller, often called the merchant, outlines exactly what a...
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Blacklist
What is a Blacklist in Affiliate Marketing? Inside the world of affiliate marketing, a blacklist is simply a rundown of affiliates, publishers, web domains, IP...
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Direct Buy
What is Direct Buy? Direct buy is when advertisers snap up ad space or traffic straight from a website or media owner, skipping over ad...
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Earnings Per Click (EPC)
What is Earnings per Click (EPC)? Earnings per click, usually shortened to EPC, give affiliates a rough idea of how much money lands in their...
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Email Marketing
What is Email Marketing? Email marketing is a way to reach out to people, either prospective customers or those who’ve already bought from you, by...
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High-Ticket Affiliate Program
What is a High-Ticket Affiliate Program? A high-ticket affiliate program lets you earn money by promoting pricey goods instead of common trinkets. It parks in...
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Joint Venture
What is a Joint Venture? In affiliate marketing, and broader terms of strategy business, a joint venture is a formal cooperation of two or more...
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Last Click Attribution
What Is Last Click Attribution? Last click attribution is a model applied in affiliate marketing and digital analytics that allocates 100% of the credit to...
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Niche Marketing
What is Niche Marketing? Niche marketing is really about putting the spotlight on a small, well-defined corner of the overall market. Rather than blasting the...
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Vertical
What is a Vertical in Affiliate Marketing? In affiliate marketing, the term vertical describes a distinct niche or industry segment that promoters focus their efforts...
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