Glossary
Frequently Searched Terms:
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301 Redirect
What is a 301 Redirect? A 301 redirect is an example of a permanent redirect from one URL to another. It functions similarly to a...
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Advertiser
In affiliate marketing, an advertiser is either a company, organization or person that provides a product or a service and uses third-party publishers, known as...
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Adware
What is Adware? Adware refers to software designed to display advertisements on a user’s device, typically to generate revenue for the software developer. It often...
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Affiliate Agreement
An affiliate agreement is an official handshake captured in writing. It’s the point where an online seller, often called the merchant, outlines exactly what a...
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Backlink
A backlink refers to a hyperlink that connects one website unto another. In affiliate marketing and SEO (search engine optimization), backlinks work as digital endorsements...
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Banner
What is a Banner? A banner is basically a graphic ad you see on websites and social feeds, made to showcase a product, service, or...
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Blacklist
What is a Blacklist in Affiliate Marketing? Inside the world of affiliate marketing, a blacklist is simply a rundown of affiliates, publishers, web domains, IP...
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Chargeback
What Is a Chargeback? A chargeback is simply a banks way of pulling a purchase in reverse. Picture a customer spotting a suspicious line on...
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Content Farm
A content farm refers to a site or group of sites that create a large volume of cheap, low-quality content with the aim of getting...
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Conversion Rate
What Is Conversion Rate? Conversion rate in affiliate marketing measures how many visitors go on to complete a targeted action, shown as a percentage of...
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Cookie
What is a Cookie in Affiliate Marketing? A cookie is a tiny data file deposited on a user’s device the moment they click on an...
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Daily Budget
In affiliate marketing, a daily budget refers to a cap one sets for campaign spending over the course of 24 hours. It helps manage the...
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Deep Linking
What Is Deep Linking? Deep linking lets a user jump from an email, social update, or ad directly into the guts of a website or...
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Direct Buy
What is Direct Buy? Direct buy is when advertisers snap up ad space or traffic straight from a website or media owner, skipping over ad...
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Domain Authority
What is Domain Authority? Domain authority (commonly shortened to DA) serves as an indicative measure of how a website might rank in search engine results...
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E-Commerce
We understand E-commerce as doing transactions of product or service over the internet. The transactions or dealings are carried out using different mediums such as...
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Earnings Per Click (EPC)
What is Earnings per Click (EPC)? Earnings per click, usually shortened to EPC, give affiliates a rough idea of how much money lands in their...
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Email Marketing
What is Email Marketing? Email marketing is a way to reach out to people, either prospective customers or those who’ve already bought from you, by...
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Feeder Sites
What Are Feeder Sites? Feeder sites are supplementary web pages intentionally built to strengthen a principal domain by directing traffic, generating backlinks, and reinforcing topical...
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Fired Pixel
What is a fired pixel? A fired pixel is a piece of code that turns on, or “fires”, in response to user activity on a...
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Footer
What is a Footer? The footer sits at the very bottom of each web page, showing up like a familiar welcome mat no matter where...
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Geo-targeting
What is Geo-targeting? Geo-targeting is classified as a digital marketing technique that uses a customer’s physical location to deliver personalized content, advertisements, or affiliate offers....
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GIF
What is a GIF? The Graphics Interchange Format, or just GIF for short, is probably best known for those little clips that play over and...
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High-Ticket Affiliate Program
What is a High-Ticket Affiliate Program? A high-ticket affiliate program lets you earn money by promoting pricey goods instead of common trinkets. It parks in...
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Hit
What is a Hit in Affiliate Marketing? In affiliate marketing, the word hit describes each request sent to a web server, any time a browser...
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Hyperlink
What is a Hyperlink? A hyperlink, or link for short, is an element that can be clicked on a webpage or a document that routes...
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Impression
What is an Impression in Affiliate Marketing? In affiliate marketing, an impression means displaying an advertisement or an affiliate link on a user’s screen. It...
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Internal Linking
What is Internal Linking? Internal linking is when you add a hyperlink from one page on your website to another page on the same domain....
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Joint Venture
What is a Joint Venture? In affiliate marketing, and broader terms of strategy business, a joint venture is a formal cooperation of two or more...
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Landing Page
What is a Landing Page? Think of a landing page as the welcome mat for a specific offer. It’s not cluttered like a homepage, packed...
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Last Click Attribution
What Is Last Click Attribution? Last click attribution is a model applied in affiliate marketing and digital analytics that allocates 100% of the credit to...
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Manual Approval
What Is Manual Approval? Affiliate marketing manual approval is when an applicant’s profile is separately checked, and either approved or disapproved by the program owner,...
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Meta Refresh Redirect
What is a Meta Refresh Redirect? A meta refresh redirect is a client-side redirection method that instructs a browser to automatically load a different URL...
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Negative Keywords
What Are Negative Keywords? Negative keywords are an essential component in digital advertising, especially to affiliate marketers looking to filter off unwanted traffic. As opposed...
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Niche Marketing
What is Niche Marketing? Niche marketing is really about putting the spotlight on a small, well-defined corner of the overall market. Rather than blasting the...
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Off-Page SEO
What is Off-page SEO? Off-page SEO encompasses everything done externally to your website that impacts your rankings within search engine results. While on-page SEO concentrates...
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One-Way Links
What Are One-Way Links? A one-way link is simply a hyperlink that points from one site to another without the second site sending a link...
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Page Authority (PA)
What Is Page Authority (PA)? Page Authority (PA) is an SEO metric created by MOZ to estimate how well a particular webpage would rank in...
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Pay Per Sale (PPS)
What is Pay Per Sale (PPS)? Pay Per Sale (PPS) – sometimes called Cost Per Sale, or CPS – is an affiliate-marketing setup in which...
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Quality Score
What Is Quality Score? Quality Score is a metric created by Google Ads. It measures the effectiveness and relevance of your paid search campaigns. While...
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Raw Clicks
What Are Raw Clicks? Raw clicks are the total count of clicks on an affiliate link with no provisioning for unique users who may have...
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Redirect
What is a Redirect? A redirect is the behind-the-scenes instruction that takes someone from one web address to another. When you click a link and...
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SEO Affiliate
What is an SEO Affiliate? An SEO affiliate is a digital marketer who earns commission by attracting free traffic from search engines rather than by...
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SERP
What is a SERP? A Search Engine Results Page (SERP) is the page that shows up after searching a query in Google, Bing, or DuckDuckGo....
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Targeted Marketing
What is Targeted Marketing? As a specialized strategy, targeted marketing focuses on the specific groups of potential customers who are most likely to interact with...
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Traffic
What is Traffic in Affiliate Marketing? In affiliate marketing, traffic simply means the stream of people who show up on a page after clicking a...
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Unattached Affiliate
What is an Unattached Affiliate? An unattached affiliate is an affiliate marketer that promotes products or services they do not possess any personal experience, authority,...
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URL
What is a URL? A URL, short for Uniform Resource Locator, is basically the web address that points to a specific resource online. Like a...
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Verified Opt-In
What is Verified Opt-In? Verified opt-in is a term used in email marketing to refer to an additional step needed to join a mailing list....
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Vertical
What is a Vertical in Affiliate Marketing? In affiliate marketing, the term vertical describes a distinct niche or industry segment that promoters focus their efforts...
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Web Hosting
What is Web Hosting? By using web hosting services, individuals and businesses are able to make their sites reachable on the internet. With the advancement...
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White Label
What is White Label? White label describes a setup where one firm takes someone else’s product or service, slaps its logo on it, and sells...
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XML (Extensible Markup Language)
What is XML? The Extensible Markup Language (XML) is an example of a markup language that is extensively used for marking off formatted information, for...
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