Glossary
Frequently Searched Terms:
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301 Redirect
What is a 301 Redirect? A 301 redirect is an example of a permanent redirect from one URL to another. It functions similarly to a...
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Advertiser
In affiliate marketing, an advertiser is either a company, organization or person that provides a product or a service and uses third-party publishers, known as...
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Affiliate Agreement
An affiliate agreement is an official handshake captured in writing. It’s the point where an online seller, often called the merchant, outlines exactly what a...
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Backlink
A backlink refers to a hyperlink that connects one website unto another. In affiliate marketing and SEO (search engine optimization), backlinks work as digital endorsements...
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Blacklist
What is a Blacklist in Affiliate Marketing? Inside the world of affiliate marketing, a blacklist is simply a rundown of affiliates, publishers, web domains, IP...
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Chargeback
What Is a Chargeback? A chargeback is simply a banks way of pulling a purchase in reverse. Picture a customer spotting a suspicious line on...
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Content Farm
A content farm refers to a site or group of sites that create a large volume of cheap, low-quality content with the aim of getting...
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Daily Budget
In affiliate marketing, a daily budget refers to a cap one sets for campaign spending over the course of 24 hours. It helps manage the...
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Deep Linking
What Is Deep Linking? Deep linking lets a user jump from an email, social update, or ad directly into the guts of a website or...
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E-Commerce
We understand E-commerce as doing transactions of product or service over the internet. The transactions or dealings are carried out using different mediums such as...
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Earnings Per Click (EPC)
What is Earnings per Click (EPC)? Earnings per click, usually shortened to EPC, give affiliates a rough idea of how much money lands in their...
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Fired Pixel
What is a fired pixel? A fired pixel is a piece of code that turns on, or “fires”, in response to user activity on a...
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Geo-targeting
What is Geo-targeting? Geo-targeting is classified as a digital marketing technique that uses a customer’s physical location to deliver personalized content, advertisements, or affiliate offers....
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Hyperlink
What is a Hyperlink? A hyperlink, or link for short, is an element that can be clicked on a webpage or a document that routes...
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Impression
What is an Impression in Affiliate Marketing? In affiliate marketing, an impression means displaying an advertisement or an affiliate link on a user’s screen. It...
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Joint Venture
What is a Joint Venture? In affiliate marketing, and broader terms of strategy business, a joint venture is a formal cooperation of two or more...
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Last Click Attribution
What Is Last Click Attribution? Last click attribution is a model applied in affiliate marketing and digital analytics that allocates 100% of the credit to...
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Manual Approval
What Is Manual Approval? Affiliate marketing manual approval is when an applicant’s profile is separately checked, and either approved or disapproved by the program owner,...
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Negative Keywords
What Are Negative Keywords? Negative keywords are an essential component in digital advertising, especially to affiliate marketers looking to filter off unwanted traffic. As opposed...
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Off-Page SEO
What is Off-page SEO? Off-page SEO encompasses everything done externally to your website that impacts your rankings within search engine results. While on-page SEO concentrates...
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Page Authority (PA)
What Is Page Authority (PA)? Page Authority (PA) is an SEO metric created by MOZ to estimate how well a particular webpage would rank in...
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Page Authority (PA)
What Is Page Authority (PA)? The Moz company developed PA, or Page Authority, as a predictive metric to estimate the ranking potential of a specific...
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Quality Score
What Is Quality Score? Quality Score is a metric created by Google Ads. It measures the effectiveness and relevance of your paid search campaigns. While...
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Raw Clicks
What Are Raw Clicks? Raw clicks are the total count of clicks on an affiliate link with no provisioning for unique users who may have...
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SERP
What is a SERP? A Search Engine Results Page (SERP) is the page that shows up after searching a query in Google, Bing, or DuckDuckGo....
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Targeted Marketing
What is Targeted Marketing? As a specialized strategy, targeted marketing focuses on the specific groups of potential customers who are most likely to interact with...
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Unattached Affiliate
What is an Unattached Affiliate? An unattached affiliate is an affiliate marketer that promotes products or services they do not possess any personal experience, authority,...
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Verified Opt-In
What is Verified Opt-In? Verified opt-in is a term used in email marketing to refer to an additional step needed to join a mailing list....
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Web Hosting
What is Web Hosting? By using web hosting services, individuals and businesses are able to make their sites reachable on the internet. With the advancement...
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XML (Extensible Markup Language)
What is XML? The Extensible Markup Language (XML) is an example of a markup language that is extensively used for marking off formatted information, for...
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